9/17/2023 0 Comments Manage linkedin groupsWhat I have never discussed is arguably one of the most important factors: I’ve discussed the power of using these groups to get your message in front of an audience of thousands, how to create your own custom group and even how to get the most out of the administration panel of your group page. Some of the strategies you can use to promote your group include low-hanging fruit like inviting others in your network to join, encouraging members to invite their colleagues, and by highlighting your group to other, non-competing groups.Before I have written about the power of LinkedIn and one of its most popular features: LinkedIn Groups. Create a free poll and then highlight it in your group, either by linking to it on the discussion boards or by submitting the poll’s URL to your News section. Use LinkedIn’s polls application to get feedback from your members on group features and functionality. You can offer a range of options to help your members engage elsewhere on the Internet or offline, such as during relevant industry events. It’s natural for members to want to make non-LinkedIn connections after being active in your group for awhile. Facilitate connections outside of LinkedIn.The posts will become automatically available to the members of your group for reading and discussion. To keep a steady stream of content available for members to discuss, use the “Manage news feeds” feature to add the RSS feeds for relevant blogs. You can manage this by designating a subgroup, strictly for members to promote their service offerings. They usually aren’t interested in engaging with others and can have a negative impact on your community. One of the biggest complaints about LinkedIn Groups is the number of people who join simply to promote themselves or their business. It’s also good practice to give members a warning or two before banning them from the group. If you encounter negative behavior from a member, issue a private warning. This encourages others to share their content and engage. Promote member participation by praising and highlighting valuable contributions to the group. Ensuring that everyone is aware of the ground rules will help you handle difficult situations. It’s important to establish and clearly display posting guidelines so new members can get acquainted with your group. This helps you welcome members into your community. The template features allow you to provide automatic responses to new members and to those requesting to join your group. Like many social networks, LinkedIn allows you to stay connected to your group members in ways that feel personal. If you’re considering starting a LinkedIn group or want to increase the effectiveness of your current group, a recent Mashable article titled, “ 8 Tips for Managing a LinkedIn Group” shares insight that can help, including: You can leverage a group to build thought leadership, share expertise, market your brand and solicit feedback. LinkedIn Groups offer businesses valuable networking opportunities by providing a channel to lead and engage in discussions with members of the LinkedIn network. With a continuously growing number of businesses looking to increase their LinkedIn presence and engage in conversations with their target audiences, many are leveraging LinkedIn Groups, which enables users to create and manage groups focused on a vast range of business-related topics. For example, we recently wrote about its new features that allow users to follow companies and give companies the ability to create status updates. With more than 100 million users, the site continues to add value to business professionals by offering a variety of ways to increase engagement and boost brand presence. Image Credit: MashableLinkedIn has quickly become a hotbed for professional networking.
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